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Electronic Commerce

Electronic Commerce Department, founded in 2015, now owns 10 teachers, of which 3 are doctoral supervisors, 3 are professors, 3 are associate professors, 7 have doctorates, and among which several teachers have been the researchers/visiting scholars in France, Canada etc. The teaching staff, with good teaching conduct and strong cohesion, has reasonable forming structure of age and higher educational level.
The undergraduate program of electronic commerce has recruited students since 2003 and now has 200 students studying on campus. Additionally, Electronic Commerce Department contributes the related research direction to master program of management science, business administration and PhD program of management in School of Management, and has had 100 students graduated since 1996 and now has 60 students (masters and PhD candidates) on campus.
Electronic Commerce Department has undertaken more than 20 research projects with grants from the National Natural Science Foundation, the National Social Science Foundation, and Humanity and Social Science foundation of Ministry of Education of China, and published more than 100 academic journal articles.


Electronic Commerce


Educational Objectives: This major cultivates the high-level interdisciplinary talents with the knowledge, quality and competence in terms of business theories and applications, etc and the solid theory grounding of economics, management and modern marketing theory, who can solve the practical problems in the E-commerce and its management by adopting information technology, net economic theory and modern management method, and find employment of modern business management and application, the development, implementation and maintenance of business system, appraisal consultation and supervision, etc.
Training Features: This major, characterized by the teaching and training in terms of marketing management, computer network application, economics and management, the development and application of E-business platform, etc, enables the students to find employment of the management and operation of E-commerce system, net marketing, the analysis, design, development, operation, maintenance of E-commerce system as well as related economic and management aspects, etc.
Main courses: Management principles, macro economics, micro economics, Database principle and application, JAVA technology and application, The network marketing plan and practice, The electronic commerce system analysis and design, Customer relationship management, The electronic commerce and the modern logistics,ERP,E-commerce security and pay, The computer network and communication, E-commerce sites design, etc.
The employment situation and trends: The employment of this major is very good; the one-time employment rate is 98%. Graduates can do the related work of the electronic commerce in all levels of government economic management department or the comprehensive economic management department or the information center, the management or marketing or information departments of the enterprise, and education or research institutions.



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